Bush and Dan Quayle are among those who have competed in the Wild West Invitational in recent years, and that’s just how Parsons likes it. Yes, it’s a decidedly laid-back vibe at Scottsdale National, where George W. Other participants got massages in chairs in the shade under nearby trees, while a nattily-attired member hit balls on the driving range next to another competitor wearing his hat backward and his shirt untucked. Minutes earlier, former Major League Baseball player Jermaine Dye rolled in putts on the same green. Any potential griping is short-lived, as the music is cranked up and scantily-clad dancers trot on the practice putting green for pre-round entertainment.
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Parsons is the only person on the tournament committee for the Wild West Invitational and thus implements the rules as he sees fit.ĭressed in black shorts, a black Marines Vietnam t-shirt and a gray Marines hat, Parsons's welcome speech on the first day of the men's competition includes a mention of all the participants who are ineligible to win - such as any member who brought a pro (ringer) from one of their other clubs or the course architect who shot 64 in the previous day's practice round. Ice sculptures and raw bar at the Wild West Invitational. And what you quickly notice is that the Parsons have surrounded themselves not only with talented people to deliver that experience, but they’ve established strong relationships and friendships with them over the years. That’s an extension of what Bob Parsons seeks to deliver in all his endeavors: an experience. Everything we do and look at, we’re thinking at in terms of experience.” “In this club, we refuse to have robotic, invisible wait staff. “I’m customizing the style of service, if you will,” says Anderson, who’s been working with the staff at Scottsdale National for four years. He was part of the opening of the nearby Phoenician, taught at premier culinary schools and has the polished bearing befitting the theater background that took him to New York and London. Overseeing the seamless operations is Charles Anderson, who runs a high-end private estate service consultancy and has coordinated staff training (and the development of service culture) at the Pentagon, Camp David and golf clubs including Cypress Point in California. “We wanted to be over the top, so we added the Dom Perignon, the ice sculptures, the wine pairings, caviar, a really sort of sophisticated and elegant feel than what’s different than what you normally see at a golf tournament.”įor Parsons, whether with his businesses or his club, the experience is king. “It was his out-of-the-box idea and I ran with it,” says Renee. The idea for the shoes actually came from Bob.
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There’s a fashion show complete with a runway and models, while the participants are gifted designer shoes – Jimmy Choo, Christian Louboutin and Valentino instead of Footjoys. The men's and women's tournaments are given equal attention, yet have a much different feel.Īt the women’s event, there’s a Farmer’s Market theme party with a culinary focus: wine pairings, champagne tower, sushi bar and pastry chef.
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I wasn’t sure what the membership would think because some of these people are pretty accomplished, pretty serious. “They do it to a certain degree, but we take it six levels up. “When I acquired the club and conjured up our first invitational four years ago, I wanted it to be really different and fun,” says Parsons, who drew a bit of inspiration from an event at the members’ only Ke’olu course at the Hualalai Resort in Hawaii, where he owns a home. The initiation cost at the club is $150,000, with annual dues of $36,000. He says he looked into the NFL route, but went for the high-end golf course instead and later dove into the equipment business with Parsons Xtreme Golf, which is headquartered a half hour drive away from Scottsdale National. It is money he knows he'll probably never get back, but Parsons said he’s always had two ambitions: to either own a National Football League team or a world-class golf course.
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With the other projects underway – a second clubhouse and member villas – Parsons will have about $250 million invested in the property. Scottsdale National now has two championship courses along with a par-3 course that's among the most.